Branding is the basis on which the image of a small business is built. Professional, consistent branding adds an air of legitimacy and increases customer trust, plus it looks great!

What is small business branding?

Branding is what makes a business recognizable. It encompasses the look and feel, and the voice of a brand. The smallest business can look like a million bucks (without spending nearly that much) by implementing a consistent small business branding strategy with attractive visual elements and crystal clear messaging.

Effective branding is about more than a logo. A logo may be the symbol of a small business, but standing alone it can only go so far. When a small business branding strategy is implemented, a small business goes from a website with an image to an experience.

Does branding matter to a small business?

A solid branding strategy is invaluable to small businesses and micro businesses. You don't need to invest the big bucks in order to present a well rounded, professional brand to the world. A small business branding strategy can be as simple or complicated as you wish, but it all requires a solid base.

Particularly for micro businesses (single person brands with no goals to expand), the owner/artisan becomes the brand. Do it beautifully with a brand identity that succinctly represents your brand and your personality.

How do I know what I need for my small business branding?

That's where we come in. By partnering with a design and marketing consultant, you get the benefit of their experience without the expense of working with a design firm.

With Ilana Leah LLC consulting services and do-it-yourself small business resources, we can quickly get you up to speed on what your small business actually needs. Small business branding isn't one-size-fits-all, and it takes a personal approach to identify what type of brand identity best suits your business.

Ilana Leah LLC can design brand identities and branding strategies, or guide small business owners in designing their own. Contact us to take the first step.