Or, “why having a strategy in place is so important for small businesses”. If you’re in the United States, you’re probably aware of what went down this week in terms of TikTok. Avoiding politics altogether, the briefest version is this: content creators and small businesses who were using TikTok as a means to make money […]
On the TikTok drama Read More »
If you run a S-corp, LLC or PLLC, you need to know what a Beneficial Ownership Information Report (BOIR) is. UPDATE, DECEMBER 2024: due to ongoing litigation, BOIR completion is currently considered optional by FinCen, which cannot enforce the requirement while the case is underway. If you have not completed your BOIR already, I recommend
Small Business Owners: have you filed your BOIR? Read More »
How is writing website content different from any other writing? It requires an understanding of best practices for SEO, tone, and formatting. Read on to learn more.
On writing website text Read More »
I paused, at a logical stopping point in my dinner prep, to go for a mindless scroll on Facebook. You know, like you do. You do too, right? I came across an advertisement from a well-known link sharing platform, claiming websites are “so 2017”. And honestly, I giggled. It’s a cute tact to take, and
Do websites still matter? Read More »
Hi again. You may have read my previous post, The Etsy Myth. If so, you may be familiar with the dilemma I described there, where an Etsy seller has built out a shop and is offering a quality, original product…but just can’t seem to get any traction in the market. This can happen due to
Find Your Etsy Keywords Read More »
Some love it and some hate it, but it has an undeniable draw and exceptional abilities. What is Etsy, anyway? Etsy is a community platform which hosts shops and is also home to a powerful internal search engine. I’m not going to talk about fees today, the company going public in 2015, or the classification
Put most simply, web accessibility is the inclusive practice of making sure that everyone with access to the internet can access your content. This means that regardless of physical ability, situational disability, or connection strength, website and social media visitors can see and navigate everything you’re putting out. And let’s face it, your content is
Web accessibility improves your best content Read More »
I spent the afternoon finishing the first draft of an upcoming product, a PDF guide called The Seller’s Checklist for Etsy Shop Success. This includes obviously, a checklist for Etsy SEO and some resources, but before that is several pages of explanation because it’s important to not just know WHAT to do, but to understand
On Etsy SEO, easy money, and expectations Read More »
In writing the text for this website, I’ve found myself typing the words “strategy” and “best practice” a lot. And then it hit me – what happens when best practice isn’t the best choice for you? So I’ve got something a little controversial to say. Sometimes doing something “wrong” is the right and strategic choice
When doing it “wrong” is the right choice Read More »
An introduction to Ilana Leah LLC branding & marketing consulting, and why we’re so passionate about the success of microbusinesses.
What is a branding & marketing consultant, anyway? Read More »
