On writing website text
How is writing website content different from any other writing? It requires an understanding of best practices for SEO, tone, and formatting. Read on to learn more.
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Small Business
Do websites still matter?
I paused, at a logical stopping point in my dinner prep, to go for a mindless scroll on Facebook. You know, like you do. You do too, right? I came across an advertisement from a well-known link sharing platform, claiming websites are “so 2017”. And honestly, I giggled. It’s a cute tact to take, and
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Find Your Etsy Keywords
Hi again. You may have read my previous post, The Etsy Myth. If so, you may be familiar with the dilemma I described there, where an Etsy seller has built out a shop and is offering a quality, original product…but just can’t seem to get any traction in the market. This can happen due to
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The Etsy Myth
Some love it and some hate it, but it has an undeniable draw and exceptional abilities. What is Etsy, anyway? Etsy is a community platform which hosts shops and is also home to a powerful internal search engine. I’m not going to talk about fees today, the company going public in 2015, or the classification
Web accessibility improves your best content
Put most simply, web accessibility is the inclusive practice of making sure that everyone with access to the internet can access your content. This means that regardless of physical ability, situational disability, or connection strength, website and social media visitors can see and navigate everything you’re putting out. And let’s face it, your content is
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On Etsy SEO, easy money, and expectations
I spent the afternoon finishing the first draft of an upcoming product, a PDF guide called The Seller’s Checklist for Etsy Shop Success. This includes obviously, a checklist for Etsy SEO and some resources, but before that is several pages of explanation because it’s important to not just know WHAT to do, but to understand
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When doing it “wrong” is the right choice
In writing the text for this website, I’ve found myself typing the words “strategy” and “best practice” a lot. And then it hit me – what happens when best practice isn’t the best choice for you? So I’ve got something a little controversial to say. Sometimes doing something “wrong” is the right and strategic choice
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What is a branding & marketing consultant, anyway?
An introduction to Ilana Leah LLC branding & marketing consulting, and why we’re so passionate about the success of microbusinesses.
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